You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Start with your past clients because these are people you just sold a house to. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. The art of the personal written word is dwindling. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. . make an informed decision when buying or selling a house. So take a different approach. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. After youve sent the initial letter, be sure to stay in touch periodically. People in your sphere include your friends, family, former clients, and their second-order contacts. Any new listings that come onto the market will be instantly emailed to your buyer. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. It is so easy to get caught up in the bright and shiny and different methods of lead generation. It is important for you to stay connected with your real estate clients. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Yes, these lead generation systems work! You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. (True Story)Order Your Here! Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. It would go like this. Something went wrong while submitting the form. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. And thats an uncomfortable idea for many of us. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! 6. You can give them some references. Another excellent post. You Are Truly "Above The Crowd!". As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. You now have a friend in real estate. Theyre probably going to answer the phone. I love your program, Jennifer. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. or other gift.. That way, they know that you appreciate the referral. and they're yours for free. Great post !! Real estate letters to clients samples help with R. Here's a letter recently sent out by one of my faithful readers. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. Twitter posts with visuals get up to 5x more engagement. SOI. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Pro Tip: NEVER write anybody off. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. But if you do it right? But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Its a simple shame on me script. Some of it is super-scripted and sleazy, and some of it is just plain outdated. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. (And, Ill give you the real estate email templates, too.). Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. When they got the postcard, they called me. Dear (Name), How are you? Together, we can make this year your best yet! Let us help you. This raving fan then tells their close connections about you which in turn builds your sphere of influence. If you throw a great party, you definitely want to put this to work for you. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Why Is Growing Your SOI So Important for Real Estate Agents? This is the foundation of reviving your database and re-engaging your people. It wont be like that for long. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Put yourself in your contacts shoes. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Thats the only way you will be able to contact your SOI members 100 times a year. Theyre going after the unknown. Youll be shocked at the response. Writen By. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Happy Anniversary to ME! A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Recent clients and professional connections are always a great place to start.. I stay in touch with my people, past present and to come, with a monthly . There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. If you really want to make a positive impression, then you may even want to publish in these journals. And heres where you apply this knowledge to making your phone calls. Please let me know if I can help you with anything in the future. Oftentimes, they do need you, or they need your expertise for one thing or another. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Pro Tip for Twitter: Always post local content with relevant local hashtags. Theres really no right or wrong way to segment your list. And remember, you are NOT selling. As a result, Realtors end up going for the remaining 20 percent. Thanks. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. I can see on social media that you are doing quite a bit of traveling and having a great time. Letter To Sphere of Influence Draft: Good news! Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). All that I need from you is to verify that I have the correct home address and email address for you. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. As with follow ups, consistency is the name of the game on social media. I bet you do want to share some ideas? Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Or consider the methods of Baltimore-based broker and team leader Ron Howard. More than anything else, these real estate letters are a thank you with a request for real estate referrals. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Look, we get it. Just never, ever assume. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. You made your calls and used your Realtor sphere of influence scripts. Love it or hate it, email cannot be ignored. (Its just around the corner from you actually in Spring Brook Hills.). However, Id love to hear what you think about it first. Offer something of value. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Pay Special Attention to Those Who Matter Most 4. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. (MAKE SURE your contact deets are in your profile!). We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. People love to look into each others lives, which is why we all love social media. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. Take Advantage of Direct Mail Marketing 6. Theres short-term business and there is this big long-term business potential. Come up with a meaningful message, and hit your database with a postcard mailer. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Date. And yes, for years they have been. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Its one of the easiest ways to get your database engaged again. Sample Real Estate Introduction Letter To Friends! The main thing is not to let them forget that youre an agent and youre there to help them. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. And who doesnt love a bottle of wine or box of chocolates? Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Either theyre using you or theyre referring someone to you. Beautiful. Good stuff, Jennifer. Where you make your list will depend on where you are in your business. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. That is how you can really add someone to your sphere of influence. Just pick up the phone. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Here are a few authentic scripts for. D. Verye good information here for all. Then, you need to make sure that you pay special attention to your ideal client. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. This may also help you earn more business. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Diversify Your Outlets 5. Check out our full list of Twitter dos and donts for real estate! Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. that are written by the members of this community. Its okay if you have gotten away from being in touch with your SOI. Send out a simple four by six postcard. This is an important lead generation tool in the real estate industry that can help you add that personal touch. All because of one fundamental business driver: Authenticity. It could even be that they are having some work done on their house and need some recommendations. The easiest way to do this is to use an announcement letter for real estate. You might even want to use a real estate CRM. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Love your ideas and thanks for the inspiration. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Its a common issue, and sometimes when times are good, it doesnt feel necessary. And conversations with the people we know can lead to all sorts of wonderful things. Its one of the oldest digital tools that Realtors have had at their fingertips. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. You can collect those business cards virtually if you want them. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. What's the reason you're reporting this blog entry? Good news! Set aside one or two days a month to attend a local community or charity event. Remember, you dont have to harass your SOI with daily sales calls. Never Stop Networking 2. What We'll Cover Housing Market Statistics 1. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. That's a good letter! If this has happened to you, you need to re-engage with those people. They may even have some great content ideas. Save my name, email, and website in this browser for the next time I comment. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. And when he does, it feels like a natural segue, not an awkward script. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. I've written about this concept once or twice or a dozen times - see the list below for related blogs. That way, you stay in the loop on what is happening in the local area. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Click on where it says "Audiences" on the left side. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. If you are a seasoned real estate agent, then you know who is most impressed by your work. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. First, it is important to take a look at a few statistics that highlight the current housing market. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. We do coach our clients on these lead generation tactics. Let them know that this is good news for them as well as for you. Either way staying top of mind with your list is important. Save my name, email, and website in this browser for the next time I comment. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Thanks for shring this Yah-me. its also more effective. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. You may also want to include a gift card to the local coffee shop or other gift. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. It is such a surprise when someone takes the time to send a note that is personal. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. This can make a significant difference in your overall reach, as more people will read your content. After youve sent a few value-packed emails, drop in and ask for that referral. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Follow up with them after the event. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Be clear that you have no agenda. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Whether you use the MLS or your agent website through your CRM, it can be completely free. Go to your business page and click at the top where it says "Ad Center.". Wish I could use it but after 25 years it would look odd! You may be under the impression that phone calls are an annoyance. What's the reason you're reporting this blog entry? They got 34 percent from repeat business. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Hey would you do me a favor, Aaron? Here is how to create an audience. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1.