The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. These offers do not represent all deposit accounts available. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. But in 2013, he renegotiated, according to a report at the time from Reuters. Diet Coke vs. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. On the World Cup stage, Morgan spread awareness with the rest of the USWNT through the#BelieveWithUScampaign. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. . In the fight for soft . The newly minted Tottenham Hotspur has parlayed her success on the international stage in activating different campaigns withCoke. Jennifer Garner wants you to sign up for a Capital One Venture card. Salton electric grills were obscure until they became Foreman Grills. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. . Companies spend millions on celebrity endorsements. In 2016, Timberlake became an investor and the face of Bai flavored water. Source: Canterbury Investment Management; AIQ Trading Expert Pro. Coca-Cola is a very famous multinational beverage company of America. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. We found other products you might like! Coca-Cola Enjoy Bottle Gift Tube. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Your email address will not be published. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Take a look to find out about your favourite cricketer. One crucial strategy that has resonated with consumers throughout the years is the use of brand ambassadors. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. In this case, the battle takes place between the world's leading soft drink brands. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. Jennifer Aniston signed a deal worth $5 million for this endorsement. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Heres the list of nine top Coca-Cola-sponsored athlete endorsers in terms of social media following: Purdy has been with theCoca-ColaCompanysince2013,having represented the company ahead of the2014 and 2018Olympicand Paralympic Games. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. You can click on the 'unsubscribe' link in the email at anytime. 5 fragrance. In 2014, Music Times reported that crossover icon Taylor Swift signed a major deal to serve as a spokesperson for Diet Coke. Add to Wish List. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. To say Logano is invested in theCoca-Colacompanyis a massive understatement. Also be sure to check out these blogs our team wrote on how to best work with celebrities! From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. That's mainly because of her successful endorsement career. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . The Shake It Off singer has had some of the best endorsement deals. as well as image rights, data visualizations, forward planning tools, Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Shaquille ONeal is no stranger to endorsements. At 13, she not only won the U.S. Womens Amateur Public Links, but she also became the youngest player in history to make the cut for an LPGA Tour. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Spieth has held hissponsorshipdealwithCoca-Colasince 2016. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. The most fascinating lives are of Celebrities whether it's acting, music, or sports. storytelling. You've successfully subscribed to StartupTalky. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. When she was just 15 years old,Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, What gets between me and my Calvins? He also has his own production company (SpringHill Entertainment) and media company (Uninterrupted). Eva Longoria & L'Oreal. Stacker believes in making the worlds data more accessible through Taylor Swift | Celebrity endorsement. Shes the leading lady in a string of Natural Match hair color commercials. Access Our Full-Length Videos, Transcripts, Audio Files Infographics & More!! This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Some celebrities may choose to invest actual dollars into a brand and get behind it. In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Coca-Cola lost $4 billion in market value . More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. The answer is no, he created some "market noise.". Coca-Cola Script Recycled Bottles Unisex Tee . He'sAquahydrateall the way hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '546f2ad2-5a97-4961-a08b-30a502f62f7c', {"useNewLoader":"true","region":"na1"}); Actor, singer, and nowinvestor? $9.95. Instead it was mocked repeatedly. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. According to reports, the brand continues to grow rapidly and has been seen in more and more health food stores and rest stops. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Get the latest insights directly to your inbox! The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Public Relations, With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. Coca-Cola also had the first celebrity endorsement. Along with Madonna, A-list celebrities Demi Moore and Matthew McConaughey both invested in the brand and Rihanna became the face of it. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Required fields are marked *. . Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. The legendary video boasts 79 million views and counting on YouTube. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. $14.95. restrictions, which you can review below. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. Next, complete checkout for full access to StartupTalky. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. She's hyped Windows 95, Diet Coke, Smartwater, and more recently, Aveeno. . In 2005, she renewed the deal. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. The highest-paid celebrities make millions just through brand endorsements. One of those athletes is the former NFL star, Peyton Manning. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. And when they are on the top, there's no limit of millions in their bank account. But in 2013, he renegotiated, according to a report at the time from Reuters. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. Burt Reynolds. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Celebrities like Selena Gomez and Taylor Swift have collaborated with the business to . Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. In 2005, she renewed the deal. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. Great! Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic (there were 66 of them in total), that the duo may be best-known for their roles in these thirty-second spots than anything else. June 30, 2022 by . But did you know she's been an investor in the brand since 2007? While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizons Can You Hear Me Now? guy andSnapples Snapple Lady are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. Andy Garcia.